At a glance
- Location
- San Francisco Bay Area · Bay Area
About ROLLER
- ROLLER isn’t your average SaaS company. We operate globally across 30+ countries, powering millions of real-world experiences in the leisure and attractions industry. What we build doesn’t just live on a screen. It shows up in busy venues, peak weekends, and unforgettable moments for guests.
- Our mission is simple but ambitious: help operators run better businesses while creating great guest experiences. That means solving complex, real-world problems across ticketing, point of sale, self-service, memberships, kiosks, and digital waivers, all at meaningful scale.
- Just as importantly, it’s the people. We’re a team of 300+ smart, grounded, and genuinely passionate humans working across the globe. We care about quality, ownership, and doing work we’re proud of, without taking ourselves too seriously.
- We’re growing fast, aiming high, and building something that matters. If you want to work on real problems, with real customers, alongside people who care deeply about their craft and impact, ROLLER is a great place to do it.
- The Head of Product Marketing will ensure ROLLER deeply understands its market and successfully turns new products and capabilities into pipeline, adoption, and commercial growth. They will lead a team of Core Product Marketers and Field Product Marketers, ensuring global positioning and go-to-market strategy translate into strong segment, regional, and sales execution. Through customer and prospect calls, win-loss analysis, disqualification data, competitive research, product usage, and field feedback, they will maintain a clear view of customer needs, market shifts, and adoption barriers. They will turn those insights into evidence-based recommendations that influence product strategy, sharpen positioning, strengthen launches, elevate win rates and improve adoption. Success will be measured by the quality of market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact.
About the role
- The Head of Product Marketing will lead the Core and Field Product Marketing teams to ensure ROLLER deeply understands its market and successfully turns new products into pipeline, adoption, and commercial growth.
- This role involves defining market strategy, influencing product roadmaps through evidence-based insights, and leading go-to-market execution to drive revenue and competitive performance.
Responsibilities
- Lead and develop Core and Field Product Marketing teams, establishing clear ownership and operating standards.
- Build a continuous market intelligence system using customer calls, win-loss analysis, and competitive research.
- Define and maintain segmentation, ideal customer profiles, buyer personas, and priority use cases.
- Develop differentiated positioning and messaging that explains ROLLER's unique value proposition.
- Serve as the voice of the market throughout the new product introduction process, partnering with Product and Engineering.
- Lead go-to-market and adoption strategy for new products to generate pipeline and support sales conversion.
- Partner with Customer Success, Pricing, and Product to interpret usage and value-realization signals.
- Equip Sales, Demand Generation, and Customer Success with messaging, competitive guidance, and sales enablement tools.
- Measure PMM impact through pipeline creation, launch performance, win rates, and revenue outcomes.
Requirements
- Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, and competitive intelligence.
- Experience leading and developing high-performing core and field product marketing teams.
- Strong command of qualitative and quantitative research, including customer interviews and win-loss analysis.
- Experience building repeatable systems that turn market signals into product and commercial decisions.
- Strong understanding of the new product introduction process from discovery through post-launch learning.
- Track record of bringing products to market successfully and driving measurable pipeline and revenue impact.
- Exceptional ability to translate complex products and market dynamics into simple, differentiated narratives.
- Strong commercial judgment and understanding of buyer evaluation and purchasing decision processes.
- Exceptional product demonstration skills.
- Ability to influence cross-functional stakeholders through evidence and credibility.
Benefits
- Competitive compensation
- Great Place to Work certified
Skills
- Product Marketing
- Market Intelligence
- Go-to-Market Strategy
- Competitive Analysis
- Win-Loss Analysis
- Product Demonstration
