At a glance
- Experience
- 3-5 years experience
- Location
- Los Angeles
About the role
- 2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Gearbox Software business.
- This role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K’s most beloved gaming franchises.
Responsibilities
- Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group, including audience definition, product positioning, messaging, and content strategy.
- Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities.
- Collaborate with game development leads to ensure marketing reflects the franchise’s creative vision while supporting commercial objectives.
- Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation.
- Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns.
- Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance.
- Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget.
- Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution.
- Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts.
- Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation.
Requirements
- Bachelor’s Degree.
- Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
- Obsessed with understanding and serving the player.
- Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners.
- Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
- A true team player who loves collaborating to generate creative ideas and solutions.
- Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly.
- Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies.
- A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results.
Preferred qualifications
- For this role, a strong interest in history and aptitude for evaluating historical authenticity would be welcome.
Benefits
- Medical benefits
- Financial benefits
- Bonus and/or equity awards
