Senior Product Marketing Manager — Battery Powered OPE & Power Tools

Mooresville · Mooresville, NC -Corporate · Posted Oct 6, 2026

At a glance

The Senior Product Marketing Manager will lead go-to-market strategy, product commercialization, and profitable growth for battery-platform outdoor power equipment and power tools.
This role involves collaborating with cross-functional teams in the U.S. and China to define product roadmaps and execute successful product launches.
The position requires deep industry knowledge to translate technical features into compelling value propositions for professional and consumer customers.

Develop and execute go-to-market plans covering positioning, assortment, pricing, and launch timing.
Own commercial strategy and category performance, including revenue, gross margin, and competitive positioning.
Lead new product commercialization from business case through launch and post-launch review.
Develop channel-specific assortments, kits, bundles, and battery-platform offerings.
Establish MSRP recommendations and promotional pricing strategies in partnership with sales and finance.
Partner with sales to present category plans and product launches to retail buyers and distributors.
Translate product features into clear customer benefits and differentiated value propositions.
Conduct voice-of-customer research through engagement with contractors, landscapers, and retailers.
Collaborate with engineering and industrial design to define product requirements and prioritize roadmaps.
Manage the product lifecycle, including SKU rationalization, product refreshes, and inventory transitions.

Bachelor’s degree in Business, Marketing, Engineering, Industrial Design, or a related field.
Minimum 5 years of progressive experience in product management, product marketing, channel marketing, category management, or commercial strategy.
At least 3 years of direct professional experience supporting OPE and/or power tool products.
Demonstrated ownership of go-to-market strategies, product launches, or channel growth initiatives.
Experience developing assortment, pricing, promotional, and product positioning strategies for physical products.
Direct experience working with channels such as home improvement retail, hardware/farm retail, OPE dealers, or industrial distributors.
Working knowledge of cordless and battery-powered products, including platform compatibility.
Strong financial and analytical skills, including experience evaluating pricing, margins, and forecasts.
Proficiency in Excel and PowerPoint.
Ability to travel up to 25–30%, primarily domestically, with occasional international travel.

Background in OPE/power tool channel marketing or trade marketing with ownership of assortment and pricing.

Travel up to 25–30%, primarily domestically, with occasional international travel.