Senior Integrated Campaigns Manager
New York · USD 136,000-187,000 · 5+ years experience · Full-time · Hybrid · Posted Oct 7, 2026
At a glance
- Experience
- 5+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- New York
- Salary
- USD 136,000-187,000
About the role
- The Senior Integrated Campaigns Manager will build the function responsible for reaching sophisticated legal and professional services professionals navigating AI adoption.
- You will drive Harvey's global integrated campaign from strategy to execution, defining priority audiences, sharpening positioning, and designing coordinated programs.
- This is a strategic and high-impact role with meaningful influence across the company.
Responsibilities
- Set Harvey's global integrated campaign strategy, defining audiences, segments, narratives, and campaign architecture to drive awareness, engagement, pipeline, and revenue.
- Turn audience insight into differentiated positioning by developing messaging rooted in primary research, customer insight, competitive intelligence, and demonstrated use cases.
- Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
- Orchestrate the full marketing system, bringing together digital, social, communications and analyst relations, alliances, events, field marketing, and other channels into cohesive global campaigns.
- Track and report key campaign goals, performance metrics, and operating cadence that connect campaign investment to audience and business outcomes.
- Raise the creative and strategic bar by establishing what great campaign thinking looks like at Harvey.
- Build an AI-native campaign engine by applying AI across audience research and modeling, creative development, experimentation, personalization, localization, and performance analysis.
Requirements
- 5+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
- Strong commercial instincts with experience owning multi-million-dollar investments and connecting marketing decisions to audience impact, pipeline, revenue, and ROI.
- Exceptional positioning and messaging judgment, with the ability to get from audience research and market insight to a differentiated point of view and write when the stakes are high.
- Exceptional cross-functional influence with experience orchestrating digital, social, communications, analyst relations, partnerships, events, and field marketing as one system.
- Hands-on fluency with AI as part of your campaign workflow, with informed opinions about where it improves marketing and where human judgment remains the advantage.
- Comfort with ambition and ambiguity, able to create clarity where there isn't yet a playbook, move quickly, and build systems that scale.
Skills
- AI
- Demand Generation
- Go-To-Market Programs
- Positioning And Messaging
- Analytics And Optimization