Product Marketing Lead - ICX

Remote · USD 124,000-223,100 / year · 12+ years experience · Full-time · Remote · Posted Oct 6, 2026

At a glance

The Product Marketing Lead for Intelligence Center X will define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market strategy for Siemens' agentic enterprise system.
This strategic role involves synthesizing complex technologies—including Mendix, Graph Studio, and AI Studio—into a unified 'better together' story that articulates customer value.
The lead will influence stakeholders across a matrixed organization to align commercial narratives and support strategic growth initiatives.

Develop and communicate the portfolio narrative for Intelligence Center X and its role within the broader Siemens Software ecosystem.
Establish approved messaging and positioning for the portfolio and its core components.
Create and maintain a scalable messaging framework that aligns product-specific narratives with the common portfolio strategy.
Translate sophisticated AI, graph technology, ontology, and data capabilities into clear customer benefits.
Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies.
Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership to activate messaging.
Establish messaging standards and governance processes to ensure consistency across the organization.
Influence decision-making and drive alignment across diverse stakeholders in a complex, matrixed environment.
Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.
Facilitate executive-level discussions to align stakeholders around commercial priorities.

12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.
Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.
Experience marketing enterprise software, AI, data platforms, application development technologies, or cloud solutions.
Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.
Strong understanding of enterprise AI, agentic workflows, AI application development, ontologies, semantic technologies, and knowledge graphs.
Exceptional strategic communication, storytelling, and narrative-development skills.
Strong executive presence and ability to influence senior stakeholders.
Excellent writing, facilitation, presentation, and stakeholder management capabilities.
Ability to simplify complex technical concepts for both executive and technical audiences.
Proven ability to build consensus and drive alignment across multiple functions and business units.