GTM Strategy & Activation

Bellevue · Chicago · San Francisco · USD 161,000-222,500 / year · 5+ years experience · Posted Oct 9, 2026

At a glance

Okta is seeking a GTM Strategy & Activation professional for Okta Secures AI, the product line for agent identity.
This role owns GTM readiness across the full customer lifecycle, from first conversation through deployment, adoption, and expansion.
You will own customer insight, messaging, positioning, competitive intelligence, and readiness strategy rather than traditional enablement.

Build the narrative, value proposition, proof points, and persona-specific stories sellers use in live deals.
Develop competitive positioning, objection handling, and talk tracks as the market evolves.
Equip SEs and FDEs with the stories, scenarios, and technical depth needed to demonstrate Okta Secures AI credibly.
Ensure the field understands what is new, what has changed, and how to take it to market.
Partner directly with sellers and SEs to identify gaps in live deals and turn those insights into reusable solutions.
Work with FDEs and Professional Services to turn real deployment patterns into repeatable use cases, reference architectures, and playbooks.
Help SI and implementation partners deliver Okta Secures AI deployments to the same standard as Okta Professional Services.
Equip TAMs and CSMs with health signals, use-case expansion paths, and messaging for renewal and growth conversations.
Turn deployment and adoption outcomes into customer stories, proof points, and references that strengthen both pre- and post-sales.
Bring deployment and adoption learnings back into product, roadmap, pricing, packaging, and GTM decisions.

5+ years in product marketing, GTM strategy, sales engineering, solutions architecture, or professional services for a technical B2B product.
Strong expertise in messaging, positioning, personas, and competitive strategy, grounded in customer experience.
Experience driving readiness across both pre-sales and post-sales technical audiences.
Enough technical depth to learn quickly and explain complex concepts clearly, from the agent identity story to MCP, Cross App Access, and enterprise AI deployment.
Experience working directly with customers and deployment teams and turning real-world problems into scalable solutions.
A track record of influencing teams you don't own and getting your work adopted across an organization.
Strong presentation and facilitation skills, with the ability to adapt to sellers, engineers, consultants, executives, and customers.
Strong judgment and prioritization, knowing what to build, what to reuse, and when to push back.
Comfort operating in an early, rapidly changing market where products, pricing, competitors, and customer needs evolve quickly.
Willingness to travel for customer engagements, field events, QBRs, and partner sessions.

Willingness to travel for customer engagements, field events, QBRs, and partner sessions.