Director, Product & Brand Communications

San Francisco · USD 200-240,000 / year · 12+ years experience · Hybrid · Posted Oct 1, 2026

At a glance

Lyft is seeking a strategic and visionary Director of Product and Brand Communications to build a fresh take on an iconic brand.
This highly visible and cross-functional position drives the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft.

Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers.
Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.
Lead our content strategy, including AEO efforts.
Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership.
Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans.
Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints.
Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image.
Design and build integrated communications capability including across new and emerging platforms.
Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.
Analyze data and insights to optimize communication strategies and maximize impact.

12+ years of communications experience with demonstrated success in technology products and services, especially in two-sided and/or highly regulated marketplaces.
Experience leading high performing teams and fostering collaborative cultures.
Strong experience building constructive relationships with top tier reporters, editors and influencers.
Experience as a trusted communications advisor to business partners and executives, with demonstrated ability to influence at the senior leadership level.
Experience shaping and developing narratives that align with the company mission and resonate with audiences.
Thrives in complex situations and fast-paced environments.
Excellent written and verbal communications skills.
Self-starter, independently motivated, leads oneself and influences others.

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan
Discretionary paid time off for salaried team members
18 weeks of paid parental leave
Subsidized commuter benefits
Lyft Pink Ridership Program access

In-office on a hybrid schedule
Expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays