Email Marketing Lead, Lifecycle Marketing - EMEA (12 month FTC)
London · GBP 80,000-120,000 · 8+ years experience · Hybrid · Posted Oct 8, 2026
At a glance
- Experience
- 8+ years experience
- Workplace
- Hybrid
- Location
- London
- Salary
- GBP 80,000-120,000 · Base salary
About the role
- This is a senior individual contributor role where you will own lifecycle marketing across EMEA within the global Lifecycle Marketing team.
- You will partner with regional Marketing and Sales to identify opportunities and deliver programs that support regional growth and business priorities.
- This position combines strategy, optimisation, execution, and cross-functional collaboration to localise and scale global programs for EMEA.
Responsibilities
- Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.
- Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.
- Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.
- Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.
- Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.
- Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance.
- Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA.
- Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs.
- Manage multiple initiatives, making clear prioritisation and trade-off decisions while maintaining quality and pace.
- Champion customer-first initiatives and ensure lifecycle experiences are relevant, scalable, measurable, and operationally sound.
Requirements
- 8+ years in Lifecycle Marketing, Demand Gen, PLG Marketing, Performance Marketing, CRM, and/or Email Marketing
- B2B and international experience, ideally EMEA within a company with a North American HQ
- Strong knowledge of lifecycle/marketing best practices: deliverability, personalisation, segmentation, testing, reporting, channel optimisation, backed by a data-driven approach to audience performance
- Native/ fluent English
- Experience with lifecycle and CRM technologies including HubSpot (essential) and Salesforce (essential)
- Full work authorisation to work in the UK without any restrictions
Preferred qualifications
- Fluent French, German, Spanish, or Italian
- Smartling and other localisation and marketing automation platforms advantageous
- Monday board or similar experience
Benefits
- Annual cash bonus plan participation
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Workplace
- Hybrid 3 days per week in the London office
- May require up to 10% travel for purposes such as new hire onboarding, client or partner work, team meetings, and industry events
Skills
- HubSpot
- Salesforce
- Smartling
- Monday
- Lifecycle Marketing
- Email Marketing
- CRM
- Demand Gen
- Performance Marketing
