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EMEA Digital Media Manager

Okta

Dublin · EUR 72-99 / year · 7+ years experience · Hybrid · Posted Sep 22, 2026

At a glance

Experience
7+ years experience
Workplace
Hybrid
Location
Dublin
Salary
EUR 72-99 / year · Base salary

About the role

  • The EMEA Digital Media Manager will own regional digital acquisition and paid media strategy across priority EMEA markets including UKI, France, Germany, and the Netherlands.
  • This manager-level individual contributor role involves translating global marketing strategy into regional plans, managing budgets, and optimizing for qualified demand and revenue outcomes.
  • The role requires a strategic leader who can influence senior stakeholders and leverage AI and automation to scale regional marketing programs.

Responsibilities

  • Develop and lead regional paid media strategy across priority EMEA markets.
  • Manage regional paid media budgets and recommend investment shifts based on performance and market opportunity.
  • Build and optimize integrated programs across Paid Search, Paid Social, Programmatic Display, retargeting, content syndication, and ABM/ABX motions.
  • Evaluate inquiry quality, qualified demand, opportunity creation, pipeline progression, and revenue impact.
  • Surface trends and performance insights to recommend changes to targeting, media mix, creative, and offers.
  • Identify and scale practical uses of generative AI and automation across campaign operations and analysis.
  • Serve as a senior digital media partner to EMEA Field Marketing, Global Demand Generation, and other cross-functional teams.
  • Incorporate intent, engagement, account, web, and CRM signals into media targeting and activation.
  • Manage regional agencies and partners to ensure cultural relevance and performance objectives.
  • Establish a regional test-and-learn roadmap across audiences, creative, channels, and bidding strategies.

Requirements

  • 7+ years of experience in digital media, digital acquisition, or demand generation.
  • Demonstrated success managing digital programs across multiple European markets.
  • Strong understanding of complex enterprise buying cycles and B2B SaaS environments.
  • Experience managing meaningful media budgets and making data-backed investment decisions.
  • Advanced ability to translate complex performance data into business recommendations.
  • Deep proficiency across major paid media platforms including Google Ads, LinkedIn, and programmatic media.
  • Fluency in English and strong understanding of localization across EMEA markets.
  • Ability to influence stakeholders across global and regional organizations without direct authority.

Preferred qualifications

  • Fluency in another major European language

Benefits

  • Equity
  • Bonus
  • Comprehensive healthcare coverage
  • Paid time off
  • Parental leave

Workplace

  • Role is based in Dublin.
  • Position is designated as #LI-Hybrid.

Skills

  • Google Ads
  • LinkedIn
  • Programmatic Display
  • Tableau
  • Looker
  • Salesforce
  • Marketo
  • Generative AI
  • Automation
  • ABM
  • ABX

Okta

EMEA Digital Media Manager

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