Fashion Paid Advertising Strategist

Mexico · Argentina · Brazil · Colombia · Remote · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

The Fashion Paid Advertising Strategist owns the execution, performance, and growth of paid media campaigns for a dedicated book of business.
This role involves working closely with account leadership to develop and evolve strategies while managing reporting, optimizations, and client communication.
The strategist leverages AI technologies and proprietary tools to enhance campaign performance and drive measurable business outcomes.

Full ownership and execution of performance marketing via paid social and paid media native platforms.
Execute builds and production across channels including Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
Lead execution of optimizations to improve performance relative to goals.
Manage client budgets and advise on budget changes based on expertise.
Own strategic communication internally for client teams regarding performance, strategy, and deliverables.
Provide weekly client progress recaps with performance insights and future recommendations.
Execute performance reporting and create presentations to articulate results to stakeholders.
Utilize and leverage the company's Nova ecosystem and AI technologies to enhance business processes.
Navigate roadblocks and adapt strategies to changes in the landscape to achieve results.
Collaborate with Specialists to facilitate tactical needs and production.

2-3 years of digital marketing experience, including 1-2 years in an agency setting.
Minimum 2 years of experience with Direct Response marketing in E-Commerce, Lead Gen, or B2B.
Minimum 2 years of experience with Meta Ads for direct response campaigns.
Minimum 2 years of hands-on experience with Search Engine Marketing.
Experience with campaign development and optimization processes including bid optimization, keyword research, and ad copy development.
Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
Proficiency in Google/Microsoft Office Suite.
Proficiency in Google Analytics.
Advanced level proficiency in spoken and written English.
Strong understanding of full-funnel marketing.