Field Marketing Director - Europe/Africa (6017)
London · 12+ years experience · Hybrid · Posted Sep 23, 2026
At a glance
- Experience
- 12+ years experience
- Workplace
- Hybrid
- Location
- London
About the role
- The Director of Field Marketing, Europe will establish and scale Shield AI’s field marketing function across Europe, supporting priority market development and programs in Africa as needed.
- This is a player-coach role in a high-growth environment where the leader builds the strategy, operating model, processes, and team.
- Based in London, this role requires regular travel across Europe and periodic travel to Africa while working closely with regional Growth, Business Development, Capture, Sales, Communications, and product teams.
Responsibilities
- Lead and scale field marketing across Europe, aligned closely with Shield AI’s regional Go-to-Market, Growth, Business Development, Capture, and Sales priorities.
- Develop the regional field marketing strategy for priority European defense, government, military, and industry accounts, while supporting select opportunities and events in Africa.
- Build and institutionalize field marketing as a disciplined, account-led, revenue-aligned function within a fast-growing global organization.
- Develop and execute account-based marketing strategies for priority accounts, mapping buying groups and orchestrating multi-touch engagement across executive briefings, targeted events, customer programs, partner activity, and integrated campaigns.
- Build engagement strategies tailored to key defense and government stakeholders, including senior military leaders, defense ministry officials, program leaders, acquisition teams, operational commanders, technical evaluators, and industry partners.
- Own the strategy and execution for major European defense, aerospace, autonomy, and security events, prioritizing high-value account engagement, executive meetings, and opportunity progression over brand presence alone.
- Establish event and program plans that align with regional procurement cycles, defense modernization priorities, budget timing, acquisition pathways, and capture strategies.
- Partner with regional Go-to-Market teams to create and execute targeted account-based events and programs that generate new pipeline, advance existing opportunities, and deepen executive relationships.
- Build and lead a high-performing Europe field marketing team while remaining hands-on with agencies, vendors, contracts, logistics, event production, and program delivery.
- Establish KPIs that reflect complex defense sales cycles, including account penetration, stakeholder engagement depth, executive meeting quality, opportunity creation, pipeline influence, opportunity acceleration, and program return on investment.
Requirements
- 12 + years of experience in field marketing, demand generation, account-based marketing, or integrated marketing roles.
- Demonstrated success marketing into European government, defense, military, aerospace, national security, or complex public-sector accounts.
- Strong understanding of European defense and government buying environments, including long sales cycles, multi-year programs, procurement processes, and multi-stakeholder acquisition decisions.
- Experience developing and executing account-based marketing strategies within complex enterprise, government, or defense accounts.
- Credibility engaging senior military leaders, government officials, defense program leaders, acquisition stakeholders, and executive-level industry partners.
- Proven experience leading teams while also operating as a hands-on builder and operator.
- Experience planning and delivering high-impact executive engagement programs, strategic customer events, trade shows, and integrated field campaigns.
- Strong cross-functional partnership skills with Sales, Business Development, Capture, Growth, Communications, Product, and regional leadership teams.
- Ability to operate effectively across multiple European markets, cultures, and stakeholder groups.
- Willingness and ability to travel regularly across Europe and periodically to Africa.
Preferred qualifications
- Additional European languages are a plus.
Benefits
- Comprehensive total rewards package aligned to your country office location
Workplace
- Based in London
- Requires regular travel across Europe and periodic travel to Africa
- Comprehensive total rewards package aligned to your country office location
