Group Product Marketing Manager
Remote US · 12+ years experience · Remote · Posted Sep 29, 2026
At a glance
- Experience
- 12+ years experience
- Workplace
- Remote
- Location
- Remote US
About the role
- The Group Product Marketing Manager will own the strategy and systems driving product marketing excellence across Affirm’s B2B organization.
- This senior individual contributor role synthesizes merchant, consumer, and market insights to shape portfolio strategy, strengthen merchant narratives, and guide go-to-market investments.
- The role establishes frameworks and operating mechanisms to improve segmentation, planning, and measurement while leading critical cross-portfolio initiatives.
Responsibilities
- Develop and evolve the portfolio narrative, messaging architecture, and proof points for Affirm’s merchant story.
- Establish operating rhythms to sustain alignment across Product and GTM teams during planning, forecasting, and launches.
- Partner with Revenue Enablement to create messaging, tools, and training for field merchant conversations.
- Manage the Client Advisory Board and merchant feedback loops to inform product priorities and GTM decisions.
- Lead high-priority, ambiguous initiatives such as platform partnerships or new market launches.
- Model company values and coach others to improve collaboration and decision-making.
Requirements
- 12+ years of experience in product marketing, product strategy, or a related field.
- Depth in B2B payments, fintech, commerce, or platform businesses.
- Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio.
- Strong portfolio storytelling ability for senior leaders, merchants, and partners.
- Exceptional strategic and business judgment to turn insights into business cases and investment recommendations.
- Proven ability to influence senior leaders and build alignment across cross-functional teams.
- Strong self-serve analytical skills including SQL and dashboard usage.
- High AI fluency with a track record of using AI to synthesize research, analyze data, and automate workflows.
- Experience building reusable frameworks for segmentation, GTM planning, and measurement.
Benefits
- 100% subsidized medical, dental, and vision coverage for employees and dependents
- Monthly stipends for health, wellness, and tech spending
- Flexible time off
- Generous holiday calendars
- Employee stock purchase plan (ESPP)
- Equity rewards
Workplace
- Remote-first role with flexibility.
- Some positions may occasionally require in-person work at an Affirm office.
Skills
- SQL
- AI-assisted Analysis
- Product Marketing
- Product Strategy
- B2B Payments
- Fintech
- Commerce