Growth Marketing Manager (Contractor)
Los Angeles · USD 45-53 · 3+ years experience · Contract · Hybrid · Posted Oct 2, 2026
At a glance
- Experience
- 3+ years experience
- Employment
- Contract
- Workplace
- Hybrid
- Location
- Los Angeles
- Salary
- USD 45-53
About Kabam
- Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
- Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
- Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.
- Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
- User Acquisition, Re-Engagement, and Retargeting
- - Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms, tailored to market and audience segmentation, and provide execution plans for Client's review and approval.
About the role
- The Growth Marketing Manager (Contractor) will develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms.
- This role involves executing and optimizing campaigns, managing ASO strategies, and coordinating creative asset pipelines to support growth objectives.
- The contractor will work on an independent, deliverables basis, exercising professional judgment to meet CPI, ROAS, and LTV benchmarks.
Responsibilities
- Develop and deliver multi-channel acquisition and retargeting strategies across mobile and PC platforms.
- Execute and optimize campaigns across advertising platforms like Meta Ads, Google Ads, TikTok, and DSPs.
- Apply mobile measurement partner tools and SKAN 4.0 frameworks to test, measure, and scale iOS campaign performance.
- Deliver attribution analysis, reporting, and identification of data gaps.
- Design and deliver structured A/B testing plans across channels and audiences.
- Develop and execute an ASO strategy and testing plan across app storefronts.
- Deliver creative strategy recommendations and prepare creative briefs.
- Coordinate with internal creative resources and manage third-party vendor relationships.
- Provide strategic input aligning UA and creative deliverables with product roadmaps.
- Maintain knowledge of industry trends and platform policy changes.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of hands-on growth marketing/UA experience in mobile gaming or free-to-play app environments.
- Expertise working directly inside self-serve ad platforms including Meta, Google, TikTok, and DSPs.
- Experience with Mobile Measurement Partners, specifically AppsFlyer.
- Deep understanding of SKAN 4.0 measurement.
- Experience running ASO test plans using App Store Connect, Google Play Console, or third-party ASO tools.
- Experience managing creative briefing and vendor workflows.
- Strong data analysis skills with the ability to design A/B tests and interpret complex funnel data.
- Strong verbal and written communication skills for presenting to cross-functional stakeholders.
- Strong analytical and data-driven mindset.
Skills
- Meta Ads
- Google Ads
- TikTok
- DSPs
- AppsFlyer
- SKAN 4.0
- App Store Connect
- Google Play Console
- A/B Testing
- Data Analysis
