Growth Marketing Specialist, Form Now

Billerica · USD 70,000-145,000 / year · 2-10 years experience · Full-time · Onsite · Posted Oct 1, 2026

At a glance

Do you want to change how the world creates?
At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.
We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.

As the sole marketer for Form Now, a startup within Formlabs, you will have full ownership of a marketing function and the challenge of scaling it from the ground up.
You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers.

Use analytics to identify where Form Now should grow next: which customer segments, which channels, and which campaigns are actually working
Own campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove results
Independently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accounts
Connect Form Now's product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
Pull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to end
Make A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeat
Write and manage customer-facing copy and email, from acquisition sequences to lifecycle messaging
Use AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysis

2-10 years of B2B marketing or growth experience
A track record of taking on projects solo, from concept through execution, and knowing how you measured success
Comfortable being customer-facing when the job calls for it
Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
Have run or set up events independently
Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
Use AI tools fluently in your daily work, held to the same quality bar as your own

B2B experience specifically
Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
Comfortable with copywriting and customer marketing, even if it's not your primary strength
You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.