GTM Strategist

Remote · USD 83,000-152,000 · 5+ years experience · Remote · Posted Oct 13, 2026

At a glance

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.
Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

As a GTM Strategist at Fandom, you own the pre-sale story for Category Partnerships and turn capabilities into category-specific decks that help sellers open doors.
This role sits at the intersection of strategy, storytelling, and sales enablement, identifying the strongest stories for categories like CPG, QSR, and Automotive.
You will translate audience insights, products, and fan intelligence into simple, persuasive narratives that show brands why Fandom matters.

Develop and maintain pre-sale decks, narratives, and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco, and Technology.
Translate Fandom’s fan intelligence, audience insights, and capabilities into simple, persuasive stories tied to category and advertiser objectives.
Customize core Category Partnership narratives for priority accounts and opportunities.
Ensure every deck has a clear strategic story, strong narrative flow, and polished presentation.
Keep Category Partnership materials current as Fandom’s insights, products, and marketplace positioning evolve.
Understand the key business challenges, consumer behaviors, and marketing priorities within each category.
Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives.
Work closely with Category Partnership sellers to understand account priorities and translate them into compelling pre-sale stories.
Support priority client meetings, proactive outreach, and category-specific pitches with strategic narratives and presentation materials.
Partner across Insights, Product Marketing, Creative, and other teams to bring the strongest Fandom story into each category narrative.

Experience servicing media sales teams at a publisher
5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement
Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto
Experience building scalable commercial solutions and translating custom concepts into repeatable offerings
Excellent communication, storytelling, and enablement skills
Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams
Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context

You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling
You leverage AI technologies but you don't rely on them for deck design or copy