GTM Strategy & Operations Lead (Legal & Field Ops)

Remote US · Remote · Remote · Posted Oct 15, 2026

At a glance

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions.
As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end.

Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations.
Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.
Manage Affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.
Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.
Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the field-facing analysis.
Sit close to the field, and turn what you hear into recommendations for cross-functional teams.
Analyze performance data to find where a launch is stalling, and flag risks early.

6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.
Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
Comfort translating product and pricing strategy into practical, field-ready execution.
Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.
Familiarity with merchant, payments, or SaaS sales motions is a must-have.
Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making.
Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs.

Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
Flexible time off and generous holiday calendars help you rest when you need to.
Employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.