Head of Managed Channels

Madrid · Spain · Hybrid · Posted Oct 20, 2026

At a glance

Groupon is seeking a Head of Managed Channels to own the creative, content, and P&L for owned-and-operated channels like email, push, and messaging across millions of contactable profiles.
This role acts as a creative leader who leverages AI as a studio to design, write, test, and execute messaging strategies that move revenue and repeat purchase.
The position is based in Madrid, Prague, or London on a hybrid schedule, reporting directly to the Chief Marketing Officer.

Owning the creative and content of every message Groupon sends across email, push, web push, SMS, RCS, WhatsApp, and in-app inbox.
Owning the owned-and-operated channel P&L as one portfolio covering revenue, incrementality, cost per send, deliverability, and list health.
Building an AI-powered studio to generate on-brand creative, copy, and layouts per segment and market with automated QA and brand guardrails.
Turning creative testing into an always-on system covering concept, copy, design, offer, timing, and channel with clear kill/scale decisions.
Setting one messaging strategy across channels and proving it with holdouts rather than last-click attribution.
Taking Bloomreach affinity, intent, and RFM signals and translating them into triggers, journeys, and audiences that visibly move repeat purchase.
Owning deliverability and compliance end to end including inbox placement, sender reputation, consent, and unsubscribe handling.
Leading and growing the team with a clear operating cadence, honest feedback, and a high bar for creativity, curiosity, and craft.

Proven experience as a creative leader setting creative and content direction for owned channels at a consumer brand.
Demonstrated ownership of owned-and-operated CRM channels at scale with millions of contactable profiles, multiple markets, and several channels.
Hands-on experience using AI to produce real creative work such as copy, design, or content pipelines in the last twelve months.
Ability to write down 'on-brand' standards as guardrails a system can follow and exercise taste when the system gets it wrong.
Fluency in a modern CDP or engagement platform such as Bloomreach, Braze, Iterable, Salesforce MC, or equivalent to design data models and journeys.
Ability to read a raw table using SQL, a notebook, or a BigQuery console to form independent views.
Experience managing senior specialists and fostering career growth under leadership.
Background in B2C marketplace or e-commerce.