Head of Strategy
New York, NY · Matte Projects NY · USD 200,000-240,000 / year · 12+ years experience · Posted Oct 9, 2026
At a glance
- Experience
- 12+ years experience
- Location
- New York, NY · Matte Projects NY
- Salary
- USD 200,000-240,000 / year
About the role
- The Head of Strategy will evolve the strategic practice at MATTE, bridging culture, insight, and creativity to embed strategy into the agency's work. This leader will oversee strategy across brand, campaign, content, and experiential pillars while partnering with executive leadership to scale the department.
Responsibilities
- Define and evolve MATTE’s strategic practice, methodologies, and POV across culture, brand, campaign, social, and experiential strategy.
- Partner with Executive Leadership to grow strategy as a core capability and build a world-class department.
- Champion thought leadership internally and externally by identifying new frameworks, trends, and cultural shifts.
- Serve as a senior strategic lead on key client accounts, shaping strategy and staying close to execution.
- Lead strategic development across major brand initiatives, social and content calendars, campaign planning, and experiential programs.
- Uncover deep insights grounded in audience behavior, platform nuance, and cultural relevance to inform creative development.
- Hire, manage, and mentor a multidisciplinary team of strategists.
- Develop proprietary research tools, methodologies, and cultural frameworks.
- Act as a partner to Creative, Production, Accounts, and New Business teams to ensure strategic cohesion.
- Contribute to new business efforts, including shaping proposals, RFP responses, and pitch strategy.
Requirements
- 12+ years of experience in brand, creative, and cultural strategy within a top-tier creative or advertising agency environment.
- Expertise across campaign, brand, social, content, culture, experiential, research, and insights disciplines.
- Proven experience leading integrated strategy across multiple accounts and industries.
- Demonstrated success in building and scaling strategic teams and functions.
- Deep understanding of cultural and consumer behavior trends.
- Strong communication and storytelling skills to distill complexity into persuasive narratives.
- Proficiency in qualitative and quantitative research techniques, trend analysis, and insight generation.
Benefits
- Full Medical, Dental, and Vision coverage
- 401k with a 4% company contribution max match
- Fully covered Citibike membership
- Talkspace membership
- Competitive PTO package
- End of Year Recharge
- Sabbatical Program
- Paid Parental Leave
Workplace
- 4x days a week in office [Monday-Thursday]
Skills
- Cultural Strategy
- Campaign Planning
- Experiential Strategy
- Quantitative Research
- Trend Analysis
- Insight Generation
