Creative Strategist, B2B

Mexico · Remote · Costa Rica · Argentina · Brazil · Colombia · Remote · Posted Oct 6, 2026

At a glance

The Creative Strategist serves as the lead ideator on strategic accounts, developing paid social advertising that drives client growth.
This role combines data-driven insights with creative storytelling to optimize performance metrics such as CPA, CTR, and ROAS.
The strategist manages the full creative lifecycle, from initial concept and scriptwriting to production oversight and performance reporting.

Lead paid social creative strategy for 8-10 clients.
Design high-performing creative assets using data insights and consumer research.
Maintain client communications and build rapport to explain processes and goals.
Audit accounts to identify winning ads and dictate test strategies via monthly roadmaps.
Write strategic, consumer-centric, direct response copy and messaging.
Manage production requests and output using Asana.
Review video and image assets, providing actionable feedback to editors.
Lead internal creative team syncs and brainstorms.
Act as the client point of contact for creative strategy.
Employ AI technologies and the Nova ecosystem to enhance business processes.

Proficiency with Meta Ads Manager or similar performance data tools like TikTok, YouTube, or Pinterest.
Technical skill in pulling and using creative performance data to analyze trends and inform roadmaps.
Understanding of best practices for performance-driven creative.
Ability to write effective ad copy and structure scripts.
Ability to collaborate with clients, production, and post-production teams.
Ability to yield strong campaign results through creative strategy.