KOL Specialist

The Philippines (Remote) · The Philippines · USD 1,000-1,400 · 2-4 years experience · Remote · Posted Oct 8, 2026

At a glance

Fresh Prints is seeking an Influencer Marketing Manager to lead the effort in developing a robust influencer marketing strategy.
The role involves building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space.
The ideal candidate will identify the right voices, build genuine relationships, brief creators well, and drive quantifiable impact.

Build and maintain a tiered influencer roster across TikTok and Instagram, ranging from nano creators to larger collegiate lifestyle creators.
Develop a discovery process for identifying high-fit creators using platform-native search, community knowledge, and referrals.
Evaluate creators on content quality, engagement quality, cultural fit, and relevance.
Own the influencer pipeline by continuously prospecting, building relationships, and developing the next tier of partners.
Build influencer campaign plans around key marketing moments including fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches.
Develop clear, compelling creative briefs that guide creators without killing their authentic voice.
Manage all logistics including outreach, contracting, product seeding, content review, approval, and posting coordination.
Build genuine, long-term relationships with creators on the roster while negotiating rates, deliverables, and usage rights fairly.
Track campaign performance across all influencer partnerships and build a reporting cadence for the Brand team.
Run post-mortems after major campaigns and refine the metrics framework for evaluating influencer ROI over time.

2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field.
Deep familiarity with TikTok and Instagram as both a marketer and a consumer, understanding the culture and creators.
Experience managing influencer campaigns end-to-end from discovery to performance reporting.
Experience negotiating with creators on rates, deliverables, and usage rights.
Comfort with influencer management and analytics tools.
Proven ability to manage a roster of multiple creators across simultaneous campaigns.

Experience with or strong understanding of the Greek life / collegiate audience is a significant plus.