At a glance
- Workplace
- Remote
- Location
- Remote
About the role
- As the Customer Advocacy Lead for APJ, you will celebrate our customers and spotlight their achievements, turning GitLab's most successful customers into visible, influential champions.
- You will identify and activate advocates and their stories that showcase customer outcomes, support pipeline and revenue goals, and deepen trust in GitLab across Asia Pacific and Japan.
- Reporting into the growth marketing organization, you will own the day-to-day development and delivery of customer advocacy initiatives in close partnership with APJ sales, marketing, and global teams.
Responsibilities
- Own the APJ customer story, reference and proof library, and associated pipeline.
- Build and nurture relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events, and thought leadership.
- Manage the customer advocacy lifecycle: identify and recruit advocates, understand their goals, coordinate participation, and maintain mutually valuable relationships over time.
- Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans by working with internal stakeholders to develop and amplify customer stories.
- Partner with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention priorities.
- Define and track program measures, such as advocacy participation, reference fulfillment, pipeline influence, and customer-story impact.
- Prioritize and coordinate advocacy requests that support strategic global and regional initiatives, using clear intake, fulfillment, and reporting processes.
- Adapt engagement and storytelling approaches to APJ’s varied markets and customer contexts, working effectively across cultures and time zones.
- Continuously improve programs, content formats, and engagement models using customer feedback, program data, and evolving business needs.
Requirements
- Experience building or delivering customer advocacy, customer marketing, customer reference, or related customer story programs in enterprise technology or SaaS.
- Strong history of creating impactful customer stories and proof, and an advanced understanding of the customer reference lifecycle.
- A track record coordinating across multiple markets, with an understanding of the considerations involved in serving APJ customers.
- Strong cross-functional collaboration skills and the ability to influence sales, marketing, customer success, and other stakeholders without relying on direct authority.
- Excellent communication and relationship-building skills, including the ability to engage confidently with executive stakeholders on business and technical topics.
- Strong program management skills: you can prioritize competing requests, coordinate details across teams, and deliver reliably in a changing environment.
- Ability to work autonomously and asynchronously in a fully remote environment while staying aligned to shared goals and processes.
- Comfort defining and reporting on program performance, including customer participation, reference support, pipeline influence, and other measures tied to regional objectives.
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Workplace
- Remote; Remote
