Lifecycle Marketing Specialist

Atlanta, GA preferred, Remote · USD 60,000-80,000 · 3+ years experience · Remote · Posted Sep 29, 2026

At a glance

The Lifecycle Marketing Specialist will build and own the customer lifecycle strategy for a new product line from the ground up.
This role involves operating in a 0-to-1 environment, shaping lifecycle marketing functions, and representing the domain on a cross-functional product team.

Own the end-to-end lifecycle strategy for a newly launched product line.
Design and execute post-purchase nurture flows, re-engagement nudges, and usage reminders.
Partner with analytics to monitor key guardrail metrics and maintain consistent ROI/attribution methodology.
Represent Lifecycle Marketing on the product’s cross-functional team.
Coordinate with other lifecycle domains to avoid overlapping campaigns.
Work with lifecycle analysts to define and extend customer segmentation.
Participate in shared quarterly tentpole campaign planning.

Minimum of 3 years of experience in customer success, email/lifecycle, or CRM marketing roles.
Strong understanding of email/in-app/push marketing best practices and copywriting skills.
Comfort operating in ambiguous, pre-launch environments and building lifecycle processes from scratch.
Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
Organized and detail-oriented with a proven track record of managing multiple projects.
Excellent communication, collaboration, and problem-solving skills.

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
Proficiency in CRM platforms such as Braze, Optimove, or similar tools.
Experience in Daily Fantasy Sports, gaming, e-commerce, or subscription/consumer products.