Lifecycle & Retention Marketing Manager (Ecommerce & Membership)

United States · 5+ years experience · Full-time · Remote · Posted Oct 7, 2026

At a glance

The Lifecycle & Retention Marketing Manager will own the strategy and hands-on execution of lifecycle marketing across email, SMS, and membership communications.
This role focuses on driving key outcomes such as conversion, repeat purchase, retention, and lifetime value for a commerce and membership platform.
The position requires a hands-on practitioner who can build automated flows, manage segmentation, and run a structured testing program.

Own the lifecycle roadmap and identify opportunities across the customer journey.
Build and optimize automated flows in Klaviyo, including trigger logic, segmentation, and personalization.
Coordinate email and SMS communications.
Build behavior-based segments based on lifecycle stage, purchase history, and membership status.
Manage membership programs including onboarding, benefit adoption, churn prevention, and win-back.
Run a steady testing program with documented hypotheses and KPIs.
Own the campaign calendar and QA process for promotional periods and sweepstakes.
Report on CRM activity linked to conversion, retention, churn, and LTV.

5+ years in lifecycle, CRM, retention, or ecommerce marketing.
Deep hands-on Klaviyo experience, including building complex flows.
Email and SMS experience in an ecommerce or subscription/membership business.
Track record of measurably improving retention, repeat purchase, conversion, churn, or LTV.
Strong analytical skills and experience running structured A/B tests.
Shopify or Shopify Plus experience.
Excellent attention to detail and QA discipline.
Ability to work independently and drive own priorities.