At a glance
- Experience
- 5+ years experience
- Location
- WFAA-TV Dallas
About the role
- WFAA/KFAA is searching for a Local Sales Manager to lead and develop a high-performing sales team while driving revenue growth across television, streaming, and digital.
- The Local Sales Manager will focus on growing market share, developing new business opportunities, and coaching Account Executives and Account Managers to achieve their goals.
Responsibilities
- Recruit, retain and effectively train top sales and support talent on how to sell TV and TEGNA's portfolio of digital products.
- Lead and develop a team of Account Executives and Account Managers, creating a culture of accountability, collaboration and strong sales performance.
- Provide hands-on field coaching, including prospecting, client meetings, needs analysis, proposal development, presentations and closing business.
- Identify market potential through lead generation, prospecting and qualification, with a strong focus on growing local direct business.
- Develop sales strategies to ensure the team meets or exceeds revenue goals across broadcast, streaming, CTV and digital.
- Hold the team accountable for sales activity, pipeline development, new business growth and individual performance goals.
- Analyze client needs to develop integrated marketing solutions that deliver measurable results, while completing required business activity reports and forecasts.
- Develop strong relationships with local clients, agencies and community partners, manage key accounts with the team and ensure excellent customer service.
- Identify opportunities to grow revenue through sponsorships, sports partnerships, special projects and integrated marketing programs.
- Collaborate with the Director of Sales on forecasting, budgeting, pricing strategy and revenue planning.
Requirements
- Minimum 5 years of successful broadcast TV sales and account engagement experience, including demonstrated sales leadership experience.
- Proven track record of achieving or exceeding sales goals in the broadcast TV industry, including linear TV, streaming, digital and OTT/CTV.
- Strong background in local direct business development.
- Established leadership skills and demonstrated ability to recruit, coach and develop high-performing sales teams.
- Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data and campaign performance.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Ability to build an inclusive, positive and accountable sales culture.
- Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors and qualitative data.
- Ability to manage multiple tasks and projects effectively under deadline pressure.
- Strong attention to detail, problem-solving skills and accuracy.
Preferred qualifications
- Previous success as an Account Executive
Benefits
- Companies Bonus Plan(s)
- Two medical plan options through Blue Cross Blue Shield of Texas
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match on contributions up to the first 4% of pay
- Nine free virtual doctor's appointments with a physician through Teladoc
- 12 free annual therapy sessions with a licensed clinician through Spring Health
- Paid Time Off (PTO)
- Nine paid holidays per year
Skills
- Excel
- Word
- PowerPoint
- WideOrbit Sales
- Salesforce
- WideOrbit Traffic
- WideOrbit Analytics
- Comscore
- Matrix
- Media Monitors
