Manager, CRM Category Expansion

Germany - Berlin · London, England · Spain - Madrid · United Kingdom - London · GBP 66,000-76,000 · 3+ years experience · Posted Oct 2, 2026

At a glance

Experience: 3+ years experience
Location: Germany - Berlin · London, England · Spain - Madrid · United Kingdom - London
Salary: GBP 66,000-76,000 · Base salary

Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast.
What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver.

The Manager, CRM Category Expansion owns every scheduled brand campaign across email, SMS, push, and in-app for the UK, Germany, and France.
This includes new arrivals, restocks, seasonal and gifting moments, and key discount events like Black Friday/Cyber Monday and Quince Day.
Reporting into the UK/EU CRM Director, this person runs the process end-to-end from briefing and product selection to building, QA'ing, and shipping every send.

Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app
Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing
Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting
Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks
Partner with Tech and Data to improve the comms themselves and run a rigorous testing programme
Own deliverability and list health across all three markets
Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats
Report weekly on performance and coordinate with the Lifecycle team

5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end
Hands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalization
Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email builds
Segmentation and deliverability fluency including reading Postmaster Tools
SQL working knowledge — able to self-serve audience/results checks in Looker without an analyst
A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team
Already using AI in daily workflows, and ruthless about QA and automating it
Strong multi-stakeholder operator with working knowledge of UK/EU marketing regulations