Manager, Growth Lifecycle

NL - Amsterdam · 5+ years experience · Full-time · Hybrid · Posted Sep 28, 2026

At a glance

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.
We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.
We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.

Own the lifecycle growth strategy for Airwallex’s self-serve small-business customers, helping them move from onboarding and KYC through activation, first transaction and deeper product adoption.
Lead Lifecycle Strategy by designing end-to-end lifecycle engagement and building scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage.
Lead the strategy and operational health for email, push, and in-app messaging to deliver personalized engagement and consistent growth across managed regions.

Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement and build scalable lifecycle journeys for self-serve customers in EMEA and products without dedicated sales coverage.
Own Digital Channels for Self-Serve: Lead the strategy and operational health for email, push, and in-app messaging.
Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs, designing and optimising evergreen campaigns, experiments and automations.
Partner with Product, Sales, Marketing, Data and regional teams to turn customer, product and behavioural data into measurable growth opportunities.
Regional Funnel Accountability: Take full ownership of E2E growth metrics within your region and leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation.
Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within your region, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
User-Centric Communication: Champion a 'customer-first' messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.

5+ years of experience leading growth initiatives across the customer lifecycle.
Experience in a product-led growth (PLG) environment, with a strong customer-first and customer-centric mindset.
Strong analytical skills with the ability to interpret campaign, product and behavioural data, identify trends, prioritize campaign ideas and develop data-backed recommendations.
Experience working with high volumes of data and communicating clearly through data and analytics.
Hands-on experience designing and executing lifecycle or CRM programmes that drive customer conversion, activation, retention and product adoption.
Experience running A/B tests and applying structured experimentation to improve performance.
Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously.
Clear and structured communication skills, with the ability to work effectively with cross-functional partners, especially across Sales, Marketing and Data Science.
A proactive and results-oriented approach, with a track record of getting things done and delivering impact in fast-paced environments.
Bachelor’s degree.

Experience in B2B, SaaS, fintech or product-led growth; high-scale B2C experience will also be considered.
Experience with AI-enabled tools, agents, workflow automation or connecting multiple tools to improve execution.
Experience with SQL or close collaboration with data teams.
Hands-on experience in lifecycle or CRM marketing.
Experience working across global markets and turning regional initiatives into scalable global programmes.