Manager, Performance Marketing, Ad Tech & Measurement

US - San Francisco · 5+ years experience · Full-time · Hybrid · Posted Sep 25, 2026

At a glance

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Airwallex is looking for a hands-on B2B performance marketer to connect upper-funnel media to measurable acquisition outcomes.
This role sits at the intersection of media, AdTech, MarTech, measurement, and demand generation.
The manager will own the campaign infrastructure and measurement systems from campaign and audience strategy to tagging and lead enrichment.

Own full-funnel B2B brandformance across programmatic display/video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting brand media to qualified pipeline and revenue.
Manage campaign and media operations, including insertion orders, line items, audiences, budgets, pacing, frequency, inventory, and creative optimization.
Develop and test first-party, account-based, behavioral, retargeting, and prospecting audiences to improve targeting and lead quality.
Own advertising measurement infrastructure across Google Tag Manager, DV360, Floodlight, pixels, conversion tracking, and view-through measurement.
Troubleshoot tagging, tracking, attribution, and data-quality issues across media platforms, websites, CRM systems, and analytics.
Partner with Marketing Operations and RevOps to connect media signals with Marketo, Salesforce, lead enrichment, lifecycle stages, and offline conversions.
Analyze lead and account-level data to identify which audiences, placements, creative, and media exposures drive higher-quality B2B demand.
Develop leading indicators of lead quality and leverage AI and analytical approaches to inform optimization before mature pipeline and revenue data is available.
Design and evaluate measurement and incrementality frameworks, including lift tests, geo experiments, holdouts, and audience tests.
Build a continuous feedback loop connecting media performance, audience quality, pipeline, and revenue to improve future targeting and investment decisions.

5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimization.
Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
Strong experience with Marketo and Salesforce and understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.
Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.

Experience with first-party audience activation, lead enrichment, firmographic/account data, and CRM-to-media integrations.
Experience designing or evaluating incrementality tests, lift studies, geo experiments, holdouts, or other causal measurement approaches.
Experience using AI, machine learning, predictive scoring, or advanced analytics to improve audience targeting or lead-quality assessment.
Experience building scalable measurement frameworks, tagging governance, and campaign QA processes across multiple channels or markets.
Experience in a complex B2B SaaS, fintech, payments, or enterprise technology environment with longer sales cycles.