At a glance
- Experience
- 8+ years experience
- Location
- United States
About Coursera
- Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.
About the role
- Within the Consumer organization, drive end-to-end go-to-market strategy for Coursera's key new content launches.
- Make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers.
Responsibilities
- Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
- Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
- Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
- Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
- Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles.
Requirements
- Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business.
- Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive.
- Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan.
- Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives.
- Experience marketing new content, courses, or product launches alongside promotional campaigns.
- Demonstrated history of operating across multiple brands or platforms simultaneously.
Benefits
- Comprehensive health and wellness benefits
- Bonus and RSU equity programs
- Global perks designed to help you grow and thrive
Workplace
- Choose the best way to work, whether it's from home, an office, or a collaboration space.
- Globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones.
Skills
- Campaign Management
- Cross-Channel Marketing
- Campaign Planning
