Marketing Analytics Lead, Enterprise Marketing

San Francisco, CA | New York City, NY · Friendly US (Travel Required) · USD 255,000-320,000 / year · Posted Sep 25, 2026

At a glance

Location: San Francisco, CA | New York City, NY · Friendly US (Travel Required)
Salary: USD 255,000-320,000 / year · Base salary
Visa sponsorship: Visa sponsorship available

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

As a Marketing Analytics Lead at Anthropic, you will own how we measure marketing and build a single measurement framework connecting activity to pipeline, revenue, and product usage.
This is a hands-on individual contributor role where you will own the marketing measurement framework end-to-end, including metric definitions, data models, dashboards, and insights.
You'll partner closely with field marketing, partner marketing, campaign marketing, finance, sales strategy, sales development, data science, and data engineering.

Own the marketing measurement framework that connects marketing activity to pipeline, revenue, and product usage
Set the direction for the framework and extend it to programs it doesn't cover yet
Define marketing metrics clearly and get cross-functional teams to agree on definitions early
Build and maintain the data models that power marketing reporting
Develop dashboards that marketers and executives rely on in their weekly reviews
Teach marketers and executives how the metrics work, and keep teaching as the metrics evolve
Lead adoption of the framework so that both marketing and executive teams use it as their shared source of truth
Partner with finance, sales strategy, and sales development to connect marketing measurement to the broader revenue picture
Find and share the insights nobody asked for, turning analysis into recommendations that change what we do
Write analytical SQL on large datasets to answer questions about funnel performance and attribution

Have deep experience with marketing analytics, including lead funnels, attribution to enterprise pipeline, and product usage measurement
Have designed metrics from scratch and know what makes a metric trusted and useful
Can write analytical SQL on large datasets with confidence
Have built data models in tools like dbt and dashboards that many people use daily
Are comfortable setting direction without waiting for a plan to be handed to you
Can turn vague questions into clear, measurable definitions
Work well across functions and know how to get teams aligned on definitions before problems surface
Enjoy teaching others how metrics work and helping non-technical audiences build data fluency
Finish what you start, from first definition to adopted dashboard
Are excited about Anthropic's mission to develop AI that is safe and beneficial

Experience building marketing measurement for both enterprise sales-led and product-led growth motions
Familiarity with marketing attribution models and their practical tradeoffs
Experience presenting metrics and insights directly to executives and shaping how leadership reviews performance
A background in data science, analytics engineering, or marketing operations
Experience working with CRM and marketing automation data, such as Salesforce and related tooling
Experience standing up a measurement practice where one didn't exist before
Familiarity with how finance and sales strategy teams think about pipeline and forecasting

Location-based hybrid policy: expect all staff to be in one of our offices at least 25% of the time, though some roles may require more time in our offices
Friendly US (Travel Required)