Marketing Director

West Palm Beach, FL · Southeast · 8-10 years experience · Posted Oct 7, 2026

At a glance

The Director Marketing creates detailed promotional and advertising plans identifying targeted demographics for individual shows at AEG Worldwide.
This position oversees the marketing department, managing progress, performance, budgets, and workflow to ensure work is completed correctly and on deadlines.

Create detailed promotional and advertising plans identifying targeted demographics for each individual show, and strategize and research new marketing trends and practices.
Oversee the marketing department including progress and performance, provide mentorship and guidance to develop marketing staff, and manage marketing workflow.
Work closely with supervisor to determine department budgets and negotiate with artist management.
Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Develop new strategies for existing events by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
Create ad plans for tours, festivals, and one-off shows, including press releases, promotion, advertising materials, and radio spots.
Maintain marketing staff by recruiting, selecting, orienting, training, counseling, and appraising employees.
Collaborate with booking team to create unique pitches to entice artists to work with AEG Presents.
Coordinate with PR agencies and record labels to send out press releases, manage day of show press lists, and coordinate press interviews.
Build and cultivate relationships with artists and artist management by attending live events, networking lunches, and meetings.

BA/BS Degree (4-year) Marketing/ Business Communications
8-10 years of related work experience
Experience working with and creating budgets
Excellent computer skills with proficiency in Microsoft Word, Outlook, Excel, and Photoshop
Knowledge of brand identity, advertising, digital marketing, and social media strategy and best practices
Strong interpersonal skills with the ability to create and foster relationships
Knowledge of media buying, negotiating, and documenting agreements
Knowledge of the music industry and artist demographics
Strong organizational skills with exceptional attention to detail
Excellent written, verbal, and listening communication skills