Marketing Generalist, BitGo Labs (Contract)

Palo Alto · New York · USD 10,000-13,000 / month · Contract · Onsite · Posted Oct 15, 2026

At a glance

BitGo is seeking a Marketing Generalist for BitGo Labs on a contractor basis to help take real products to market rapidly.
You will sit next to product and engineering teams to put 90-day products into the hands of real users.

Pre-GTM Strategy: Take a product thesis, figure out who the first user is, and define the wedge, messaging, and distribution channels before the code is finished.
Demand Generation & SEO: Build the engine that gets eyes on the product, using AI to spin up optimized landing pages, test copy, and hack organic growth.
Social Media & Community: Own the social media strategy to build hype, tap into crypto culture, and directly engage with early adopters.
Post-GTM & User Adoption: Read results honestly, look at analytics, track user adoption, and figure out what is converting versus noise.
Iterate or Kill It: Set the bar before launch, evaluate real numbers, and kill non-performing channels or products without hesitation.

Professional experience in Marketing, Growth, Communications, or a related field, with a proven track record of driving user acquisition and engagement.
Experience marketing something from nothing (such as a side hustle, startup, newsletter, or personal brand).
Ability to build, prototype with AI tools, wire up your own landing pages, generate your own copy, and run your own analytics.
Comfortable with crypto, or unafraid of getting there fast, with an understanding of internet culture, crypto Twitter (X), and what makes people click.