Paid Advertising Specialist - Ecommerce

Colombia · 1-2 years experience · Remote · Posted Oct 6, 2026

At a glance

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns for a book of ecommerce clients. This role involves partnering with lead strategists or independently managing end-to-end strategy, reporting, and optimizations.

Maintain flawless execution across paid advertising platforms including Meta, Google, and TikTok.
Independently manage timelines, budgets, pacing, and day-to-day performance.
Execute and optimize paid advertising programs including ad builds, reporting, and performance monitoring.
Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations.
Incorporate client objectives, constraints, and brand nuances into decision-making.
Manage performance volatility and technical issues with a solutions-oriented approach.
Ensure accurate budget pacing and adherence to planned spend.
Own the upkeep and execution of client testing roadmaps.
Prepare and present performance reports and recaps using data storytelling.
Leverage AI technologies and internal ecosystems to improve efficiency and operational workflows.

1-2 years of digital marketing experience.
1+ years of experience with Direct Response marketing in E-Commerce.
1+ years of experience with Meta or Google Ads for direct response campaigns.
1+ years of experience leading paid advertising strategy for direct response marketing.
1+ years of experience with Google Analytics and Shopify.
1 year of experience in a client-facing role handling communications.
Excellent Excel skills with understanding of advanced features.
Excellent data analytics skills.
Highly dependable, self-starter with strong organization and time management skills.