Performance Marketer, Paid Social

London · 7+ years experience · Full-time · Onsite · Posted Oct 7, 2026

At a glance

Lovable is looking for a hands-on, senior paid social marketer to run Meta as a core channel and test other social platforms.
This is an individual contributor role for someone who wants to stay in the details, build automated workflows and agents using Lovable, and drive efficient growth.

Run paid social end to end, owning Meta as a core channel by setting account structure, audiences, bids, budgets, and targets.
Open new channels by testing TikTok, Snap, Reddit, and other social platforms with clear hypotheses and kill or scale calls.
Automate the day-to-day by building agents and automations with Lovable that read performance, pace and shift budgets, and flag issues.
Scale through creative by keeping a steady supply of fresh, diversified assets in market and working with the creative team.
Protect the signal by building and debugging tracking mechanisms including Meta CAPI, TikTok Events API, pixels, consent, and deduplication.
Write queries that judge channels on incrementality using lift tests and holdouts instead of relying solely on platform-reported ROAS.
Stay in the details by running tests on audiences, placements, and creative directly in the accounts.

7+ years running paid social, with ownership of significant budgets on Meta and experience running or testing at least one other social channel such as TikTok, Snap, or Reddit.
Automation-led approach with experience building automations for reporting, budget pacing, or optimisation, and comfort with platform APIs and data extraction.
Creative-obsessed mindset with the ability to brief and iterate with the creative team across a high-volume, diversified pipeline of UGC, creator content, static, and video assets.
Efficiency-minded perspective focused on CAC, payback, and efficient growth.
Disciplined testing abilities to stand up new channels with clean test design, sufficient budget, and quick judgment calls.
Hands-on execution preference with a desire to build things directly rather than operate through presentations.
Experience using AI day-to-day, building agents, and using Lovable to ship tools.
Technical spike going deep in at least one of data analytics, data engineering, or tracking and measurement, while remaining comfortable in the rest.