Senior Field Marketing Manager
San Francisco · 5-8 years experience · Remote · Posted Oct 8, 2026
At a glance
- Experience
- 5-8 years experience
- Workplace
- Remote
- Location
- San Francisco
About Workato
- Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Amazon, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 14,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.
About the role
- Workato is seeking a Senior Field Marketing Manager to own and drive the North America field marketing strategy.
- In this role, you will lead the strategy, planning, and execution of high-impact field marketing programs including trade shows, executive-level programs, and regional activations.
Responsibilities
- Owning the strategy and end-to-end execution of events, experiences and executive program calendar across North America aligning investment to pipeline and revenue priorities
- Partner closely with sales and extended teams including Demand Generation, Product Marketing to ensure the right implementation of programs to drive pipeline and ROI
- Designing and leading executive briefings, roundtables, and account-based field programs in close partnership with sales leadership and the ABM team
- Building and scaling our sales enablement event motion, including training, webinars, and workshops that arm sellers to drive pipeline for core sales team.
- Leading regional field activations — dinners, sponsorships, and co-branded events with partners and customers — from concept through measurable results
- Managing relationships with internal stakeholders, agencies, and vendors to deliver seamless, on-brand event experiences, negotiating contracts and holding partners accountable to scope and budget
- Setting the standard for post-event reporting and pipeline attribution, delivering insights and recommendations to sales and marketing leadership
- Building and maintaining the North America field marketing calendar and strategy, keeping cross-functional teams aligned and prioritized
- Mentoring and providing guidance to field marketing associates/coordinators supporting program execution
- Acting as a strategic advisor to regional sales leaders, translating pipeline and account goals into targeted field marketing plans
Requirements
- 5–8+ years of B2B field marketing, event marketing, or demand generation experience, ideally in enterprise SaaS
- Proven track record designing and executing regional marketing programs that measurably contributed to pipeline and bookings targets
- Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting
- Demonstrated success planning and running executive-level programs (briefings, roundtables, advisory events) for enterprise audiences
- Working knowledge of account-based marketing (ABM) principles and experience partnering with ABM and sales teams on account-level strategy
- Proficiency with Salesforce, Marketo, and event platforms such as Cvent; comfort working with pipeline and attribution reporting
- Willingness to travel across North America as needed to support events (approximately 25–40%)
- Strategic thinker who can also roll up their sleeves to execute flawlessly under tight timelines
- Confident, credible communicator who can influence and align senior sales and marketing stakeholders
- Highly organized program manager comfortable owning multiple concurrent, high-visibility initiatives
Preferred qualifications
- Experience managing or mentoring junior team members or coordinators is a plus
Workplace
- Willingness to travel across North America as needed to support events (approximately 25–40%)
Skills
- Salesforce
- Marketo
- Cvent
