Marketing Manager, MENAT

Remote · 5+ years experience · Full-time · Remote · Posted Oct 1, 2026

At a glance

Roblox is seeking a versatile marketing leader to manage marketing engagement across the Middle East, North Africa, and Türkiye (MENAT) as the first local marketing person in the region.
This role involves designing and executing a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of MENAT.

Design a scalable marketing framework that can be adapted for Tier 1 MENAT markets and Tier 2/3 markets.
Oversee the transcreation and localization of all marketing assets with native-level nuance leveraging fluent Arabic skills.
Lead product launches across MENAT, prioritizing markets based on data, barriers to entry, and localized product-market fit.
Leverage regional social media and platform trends to build a loyal community through targeted influencer partnerships and localized channels.
Work closely with legal and policy teams to navigate varied regulatory landscapes and ensure absolute compliance with local data privacy standards.
Develop locally relevant events and community initiatives across key priority MENAT markets, while participating in existing industry events.
Build and develop trusted partnerships with brands, NGOs, and creators across key MENAT markets to strengthen local credibility and long-term growth.

8+ years of marketing experience with a deep, pan-regional focus across MENAT.
Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight.
Fluent Arabic speaker is required.
Experience managing marketing efforts in highly fragmented environments.
5+ years in Consumer Tech with a deep understanding of the consumer journey, privacy-first user behaviors, mobile trends, and local trust barriers.
Proven ability to advocate effectively for regional MENAT needs to a global/US-based HQ.
Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.