Senior Director, Global Marketing Operations (R-19998)
Jacksonville - Florida - United States · 5+ years experience · Hybrid · Posted Sep 29, 2026
At a glance
- Experience
- 5+ years experience
- Workplace
- Hybrid
- Location
- Jacksonville - Florida - United States
About the role
- The Senior Director, Global Marketing Operations will set and own the enterprise marketing operations and MarTech strategy.
- This role involves managing global teams, overseeing marketing technology roadmaps, and driving lead management and data governance initiatives.
- The position requires a strategic leader to partner across Marketing, Sales, Product, and Finance to streamline operations and maximize marketing ROI.
Responsibilities
- Set and own the enterprise marketing operations and MarTech strategy, including platform selection and stack rationalization.
- Manage budgeting, forecasting, and resource planning across marketing operations.
- Own strategic lead management, including nurture strategy, lead scoring, routing rules, and lifecycle processes.
- Build and own Marketing AI Ops, including AI orchestration systems and governance of knowledge bases.
- Partner with Marketing Analytics to operationalize multi-touch attribution frameworks.
- Own marketing data governance, including policy frameworks, data standards, and operational guardrails.
- Establish and enforce operating standards across campaign intake, workflows, and project management practices.
- Serve as the central point for cross-functional campaign planning and delivery.
- Manage the operating relationship with vendors and contract resources.
- Build, lead, and coach a global Marketing Operations team.
Requirements
- Bachelor's degree or equivalent experience in marketing, business, communications, or a related field.
- 12+ years of progressive marketing leadership experience in B2B marketing operations.
- 5+ years of direct people management experience, including managing managers and teams of 10+ people.
- Experience managing distributed and global teams.
- Demonstrated ability to design and scale operations organizations.
- Deep expertise in campaign operations, marketing automation, and analytics enablement.
- Demonstrated experience building AI orchestration and automation into marketing workflows.
- Hands-on ownership of data governance policy and standards.
- Strong understanding of marketing investment, budget management, and ROI measurement.
- Proficiency in Microsoft Office Suites.
Benefits
- Generous paid time off
- Up to 16 weeks 100% paid parental leave
- Paid sick time
- Education assistance and training resources
- Do Good Program (volunteer days and donation matching)
- Competitive 401k with company matching
- Health & wellness benefits including discounted Wellhub membership
- Medical, dental & vision insurance
Workplace
- Regular attendance in the office is required.
Skills
- Marketing Automation
- CRM
- Sales Engagement
- Asana
- Microsoft Office
- AI Orchestration
- Data Governance
- Multi-touch Attribution
