Media Strategist
Any TEGNA Station Location · USD 60,000-120,000 · 3-6 years experience · Posted Sep 28, 2026
At a glance
- Experience
- 3-6 years experience
- Location
- Any TEGNA Station Location
- Salary
- USD 60,000-120,000
About the role
- The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.
- This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.
Responsibilities
- Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs
- Translate client objectives into full-funnel, multi-platform campaign recommendations
- Support proposal development with clear narratives, audience insights, and performance rationale
- Ensure strategies align with TEGNA best practices, inventory availability, and pricing models
- Collaborate closely with Account Executives, Sales Managers, and Directors of Sales
- Participate in client meetings and presentations as the strategic media expert
- Support new business pitches, RFPs, and renewals with compelling strategy and data
- Educate sales teams on platform capabilities, audience products, and evolving media trends
- Leverage first-party data, research tools, and third-party insights to inform strategy
- Analyze campaign performance and recommend optimizations or upsell opportunities
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field
- 3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
- Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement
- Proven ability to translate data into actionable, client-ready insights
- Excellent presentation, storytelling, and collaboration skills
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas for full and part-time employees
- Access to dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) program with 100% company match up to the first 4% of pay, 100% vested from day one
- Nine free virtual doctor’s appointments through Teladoc for all employees and eligible family members
- 12 free annual therapy sessions with a licensed clinician through Spring Health for all employees and eligible family members
- Paid Time Off (PTO) benefit
- Nine paid holidays per year
Skills
- Linear TV
- Digital Advertising
- OTT/CTV
- Media Strategy
- Media Planning
- Audience Targeting
- Data Analysis
- Cross-Platform Measurement