New Markets Growth, Utility Partnerships

Austin, TX · 3-10 years experience · Full-time · Onsite · Posted Oct 1, 2026

At a glance

Base is hiring a marketing and growth generalist to launch and own customer acquisition in new markets, including new geographies, utility partnerships, and homebuilder channels.
This role involves launching from zero with no existing pipeline, brand presence, or proven marketing playbook, requiring the builder to stand up the full acquisition playbook and funnel.
The position works closely with biz ops, sales, member experience, product, design, and growth engineering with clear targets and full ownership.

Own customer acquisition targets, with clear accountability for performance, across new markets (e.g., new geographies, regulated utility partnerships, and homebuilder partnerships).
Build repeatable processes and marketing playbooks across the growth org that enable Base to effectively scale into new markets.
Design and run structured growth experiments across the funnel to unlock step-change improvements.
Translate performance data into decision-making, prioritizing what to double down on, what to fix, and what to shut down.
Ensure Base’s brand, value proposition, and offerings are consistently represented and amplified throughout new markets and strategic partner channels.

3–10+ years of hands-on growth experience, ideally with direct ownership of customer acquisition targets in a consumer or consumer-adjacent business
Experience operating in early-stage or unstructured environments.
Comfortable working cross-functionally with biz ops, design, sales, and product, translating growth goals into clear execution.
Data-fluency, with the ability to connect ad platform performance, on-site behavior, and CRM outcomes.