Paid Media Manager
Boston · Arizona-HQ · USD 112,500-180,000 · 7+ years experience · Hybrid · Posted Oct 19, 2026
At a glance
- Experience
- 7+ years experience
- Workplace
- Hybrid
- Location
- Boston · Arizona-HQ
- Salary
- USD 112,500-180,000 · Base salary
About the role
- We are looking for a highly motivated, data-driven Paid Media Manager to own and elevate Axon’s targeted paid advertising strategies.
- In this role, you will lead end-to-end strategy, execution, and continuous optimization across our paid digital channels.
Responsibilities
- Build and own the annual paid media plan, including channel mix, audience strategy, and testing roadmap, and present results, insights, and recommendations to stakeholders and leadership.
- Develop, launch, and optimize campaigns across paid search, paid social, programmatic and display, retargeting, YouTube, industry publications, and ABM platforms.
- Conduct ongoing keyword research and trend analysis to identify high-intent opportunities for campaign expansion and performance improvement.
- Connect ad platforms with CRM, marketing automation, and analytics tools to ensure accurate, real-time tracking of ROI, attribution, and conversions, and report on performance with clear strategy recommendations and A/B testing opportunities for key stakeholders.
- Monitor spend, pacing, and performance metrics, making data-driven adjustments and bid updates to maximize efficiency.
- Reach niche audiences while adhering to compliance, brand, and platform policy requirements.
- Ensure alignment between paid programs and broader product and growth marketing initiatives, as well as paid and organic search strategies, for cohesive performance across all digital touchpoints.
- Partner with global and localization teams to extend paid campaigns into international markets, adapting strategy and messaging for regional audiences and privacy requirements.
- Craft copy that drives conversions and collaborate with creative, web, and content teams on ad design, landing pages, and conversion rate optimization.
- Stay up to date with digital marketing trends, algorithm updates, and emerging ad tech to continuously refine strategies.
Requirements
- 7+ years of experience in B2B digital marketing, directly managing performance-focused paid campaigns.
- Deep expertise in search engine marketing (SEM) and intent-based keyword strategy, with a working knowledge of SEO and how it complements paid.
- Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager, plus experience with additional paid channels such as programmatic, paid social, or ABM platforms.
- Experience integrating ad channels with marketing automation platforms, CRM, and analytics reporting tools.
- Strong analytical capabilities with a proven ability to translate complex datasets into actionable growth insights.
- Proactive, curious, solution-oriented, and highly collaborative mindset with exceptional attention to detail and campaign pacing skills.
- Strong copywriting skills with experience crafting high-performing, conversion-focused ad and landing page copy.
Benefits
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- Snacks in offices
Workplace
- Hybrid Schedule: Mon remote, Tues-Fri in office
Skills
- Google Ads
- Bing Ads
- LinkedIn Campaign Manager
