Senior Affiliates Manager
New York · NY - New York City · 3+ years experience · Full-time · Remote · Posted Oct 9, 2026
At a glance
- Experience
- 3+ years experience
- Employment
- Full-time
- Workplace
- Remote
- Location
- New York · NY - New York City
About the role
- SoFi’s Affiliate Marketing Team is seeking a Senior Affiliates Manager to join us as we continue to expand and evolve our affiliate partnerships across multiple verticals.
- This role will lead our “Banking” vertical, with primary ownership across our Checking & Savings, Smart Card, Invest, and Crypto products.
- You’ll work closely with cross-functional teams to shape and execute affiliate strategy, drive growth and performance across the portfolio, and ensure strong operational and compliance discipline.
Responsibilities
- Lead the Banking affiliate portfolio across Checking & Savings, Smart Card, Invest, and Crypto, owning strategy, performance, and growth across the vertical
- Develop and execute affiliate strategies that drive sustainable, efficient growth, balancing volume, acquisition economics, member quality, and long-terMat business objectives
- Build, manage, and grow high-value affiliate partnerships, from prospecting and negotiation through activation, optimization, and expansion
- Translate performance data, market insights, and partner trends into clear strategic recommendations and actionable growth opportunities
- Own portfolio-level forecasting, budgeting, performance management, and optimization, ensuring affiliate investment is aligned to business goals and deployed efficiently
- Use data and analytics to continuously optimize campaign strategy, partner mix, placements, creative, and channel economics
- Identify opportunities to improve the affiliate funnel from lead through revenue, partnering with internal teams and affiliates to unlock incremental growth and improve performance
- Establish and evolve the affiliate partner strategy, including prioritization, relationship development, recruitment, and expansion of strategic accounts
- Serve as a senior affiliate leader and trusted strategic partner to Business Units, Growth Engineering, Data Science, Marketing, Compliance, and other cross-functional teams, aligning stakeholders around priorities and driving initiatives from strategy through execution
- Lead executive-level and cross-functional conversations with the ability to influence decisions, resolve complex issues, and represent Affiliate Marketing's perspective across the organization
Requirements
- 3+ years in Affiliate Marketing
- 7+ years of experience
- Bachelor’s degree
- Strategic, data-driven mindset with demonstrated experience optimizing, scaling, and growing performance-based partnerships
- Proven ability to translate complex data into actionable insights and business recommendations
- Exceptional communication, relationship-building, and stakeholder management skills, with the ability to influence internally and externally, and across functions and levels
- Experience with affiliate marketing platforms and data/reporting tools such as Impact, Tableau, Snowflake, or similar
- Ability to thrive in a fast-paced, performance-driven environment while balancing competing priorities and driving results
- Strong organizational and time management skills, with the ability to independently manage a broad portfolio of urgent priorities
- Understanding of and commitment to affiliate compliance, including applicable state and federal regulations and internal policies
Preferred qualifications
- Experience in financial services or fintech preferred
Workplace
- We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.
Skills
- Impact
- Tableau
- Snowflake
