Partner Marketing Lead, Resellers
San Francisco, CA | New York City, NY · Friendly US (Travel Required) · USD 320,000-400,000 / year · 7+ years experience · Posted Oct 13, 2026
At a glance
- Experience
- 7+ years experience
- Location
- San Francisco, CA | New York City, NY · Friendly US (Travel Required)
- Salary
- USD 320,000-400,000 / year · Base salary
- Visa sponsorship
- Visa sponsorship available
About Anthropic
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
- Anthropic is seeking a Partner Marketing Lead, Resellers to lead the Claude Partner Network Reseller track globally in a foundational, first-in-seat role.
- This position involves setting the marketing strategy, defining standards and playbooks, and building the tier-advancement path from the ground up to help authorized partners sell Claude directly to end customers.
- The role requires working across regions and with agency partners to deliver programs at global scale while aligning reseller activity with Anthropic's direct sales.
Responsibilities
- Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
- Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
- Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
- Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
- Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews
- Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers
- Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
- Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires
- Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals
- Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards
Requirements
- Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
- Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
- Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
- Have run marketing programs across multiple international markets
- Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
- Can build joint plans and value propositions that articulate clear business outcomes for customers
- Have defined success measures for a partner or channel program and used the results to change investment decisions
- Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
- Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
- Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage
Preferred qualifications
- Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
- Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria
- Have produced partner-led customer stories, including managing approvals and public announcement timelines
- Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
- Have localized marketing content and campaigns for multiple international markets
- Have established relationships with resellers, distributors, or systems integrators
- Have experience with partner relationship management tools and Salesforce partner data
- Understand enterprise AI use cases across industries and functions
Benefits
- competitive compensation
- optional equity donation matching
- generous vacation
- parental leave
- flexible working hours
- lovely office space in which to collaborate with colleagues
Workplace
- Location-based hybrid policy: staff are expected to be in one of the offices at least 25% of the time, though some roles may require more time in offices.
- Friendly US (Travel Required)
Skills
- CRM
- Salesforce
