Principal Campaign Manager
Distributed · Hybrid · Austin, TX · Chicago · New York, NY · San Francisco · Seattle, WA · 7-10 years experience · Hybrid · Posted Sep 28, 2026
At a glance
- Experience
- 7-10 years experience
- Workplace
- Hybrid
- Location
- Distributed · Hybrid · Austin, TX · Chicago · New York, NY · San Francisco · Seattle, WA
About Cloudflare
- At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
- At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
- Available Locations: San Francisco, New York, Seattle, Austin, Chicago
About the role
- The Principal Campaign Manager will own the end-to-end campaign lifecycle for a core Cloudflare solution, driving strategy, content development, launch, and measurement.
- This role involves partnering with global regional teams to identify market-specific challenges and crafting strategies that drive pipeline growth.
- The position requires a hands-on approach to managing multi-channel campaigns and leveraging data to optimize performance and ROI.
Responsibilities
- Lead the complete campaign lifecycle from planning through launch, measurement, and optimization.
- Define campaign narratives, target audiences, and success metrics.
- Partner with Product Marketing, Regional Marketing, Brand, and Digital Marketing teams.
- Translate customer business challenges into compelling campaign messages.
- Develop and oversee the creation of campaign content using internal and external resources.
- Write campaign copy while adhering to existing messaging frameworks.
- Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales channels.
- Monitor performance metrics and optimize campaigns for maximum impact.
- Track KPIs and analyze data to identify trends and opportunities.
- Provide actionable insights and recommendations to leadership.
Requirements
- 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing.
- Proven track record of successful end-to-end campaign management and optimization.
- Strong problem-solving abilities with experience finding creative solutions within operational constraints.
- Experience working with AI tools such as OpenCode, Claude, and Gemini.
- Excellent communication and cross-functional collaboration skills.
- Data-driven mindset with experience interpreting information for business decisions.
- Hands-on experience with marketing technologies including Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau.
- Bias for action and willingness to experiment with new approaches and channels.
Preferred qualifications
- Experience marketing for cloud services providers or cybersecurity companies.
- Experience with SASE or Zero Trust technologies.
- Background marketing to IT, security, or other technical buyer personas.
- Experience designing and executing account-based marketing (ABM) programs.
- Experience driving competitive and vertical marketing initiatives.
Benefits
- Medical/Rx, Dental, and Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Workplace
- Role is distributed and hybrid.
- Applicants may be asked to attend an in-person interview at a Cloudflare office or hub.
Skills
- Salesforce
- Marketo
- Demandbase
- PFL
- Goldcast
- Tableau
- OpenCode
- Claude
- Gemini
