Principal, Offline Acquisition Marketing

Remote US · USD 127,000-223,000 · 5+ years experience · Remote · Posted Oct 1, 2026

At a glance

As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for the Streaming TV/ OTT marketing program.
You will also have the opportunity to support other offline & emerging marketing initiatives while working closely with colleagues across multiple teams and senior management.

Own the strategy, execution, performance reporting, and optimization of all Streaming TV/ OTT to drive marketing performance in line with weekly/ monthly/ quarterly budget and goals.
Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manage.
Enhance measurement practices to evaluate incrementality, with frequent experimentation.
Buying strategies include direct IOs and programmatic, potential to activate externally & internally.
Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
Deep technical knowledge used to evaluate data vendors/ tooling to improve targeting, optimized bidding, content level visibility, attribution, supply path optimization/ buying efficiencies, & more.
Demonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systems.
Drive executive communications by presenting insights and forward-looking strategies.
Function as the expert across channel buying & measurement strategies. Stay up to date on industry/competitive trends and technologies, data clean rooms, betas, and best practices.

Proven track record of success in-house at a high growth direct response B2C start-up.
A deep knowledge of the landscape across traditional offline, streaming TV and online video.
Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment.
Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies.
A minimum of 5 years experience managing offline performance marketing campaigns at high growth companies where user acquisition was critical to the company’s growth.
Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).
Excited by the chance to both develop a marketing strategy and hands on optimization.
Experience with adtech and data teams to prioritize your platform and measurement needs.
Have a rigorous approach to testing, iterating, and implementing learnings.

Fintech or Insuretech preferred.
Ideal candidate has experience with additional channels like: TV, online video, partnerships.