Principal Partner Sales Manager

Singapore · Home Office - Singapore · Hybrid · Posted Sep 24, 2026

At a glance

The Principal Partner Sales Manager is a strategic individual contributor role based in Singapore focused on embedding New Relic into Global System Integrators (GSIs) and the Global Capability Center (GCC) market in ASEAN.
This position involves managing end-to-end partner relationships, driving joint go-to-market initiatives, and scaling partnerships with cloud providers and GSIs to capture new business pipeline.

Spearhead APJ-based partner relationships end-to-end, including contractual requirements, marketplace offerings, and GTM execution.
Build, strengthen, and maintain relationships at multiple executive levels across cloud and GSI partners.
Ensure partners’ sales, technical, service, and management resources are fully enabled.
Drive a joint partner business planning process to define mutual performance objectives and customer targets.
Align with cloud partners and internal alliance teams to identify, build, and launch SaaS offerings.
Collaborate with cross-functional internal teams to establish and document standard processes for co-selling.
Build and independently own the partner-sourced pipeline across the managed ecosystem.
Maintain high-level relationships with partners to ensure strategic goals align with field activities.
Execute training, enablement, and educational sessions across the partner portfolio.
Maintain rigorous reporting on partner opportunities, pipeline development, and deals won.

Bachelor’s degree or foreign equivalent from an accredited institution (progressive experience in the specialty considered in lieu of education).
Extensive proven experience in alliances, business partnerships, or account management within APJ, specifically Singapore and ASEAN.
Significant experience as a senior contributor building and driving successful at-scale cloud provider and GSI ecosystem partnerships.
Track record in structuring joint business plans, value propositions, campaigns, and GTM strategies.
Ability to pass a criminal background check.
Ability to pass an export compliance assessment if required.

Experience within the Observability space in APJ.
Ability to synthesize, communicate, and evangelize a vision with internal field teams and external partners.
Global Delivery Model experience.

Role is based in Singapore.
New Relic utilizes a flexible workforce model allowing for office-based, remote, or hybrid work arrangements.