Product Marketing Manager, Checking & Savings

New York · NY - New York City · 4+ years experience · Full-time · Remote · Posted Sep 25, 2026

At a glance

We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth.
This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life.

Drive day-to-day engagement and retention marketing for Checking & Savings, with core KPIs on deposits and direct deposits across our existing member base
Grow and retain balances and direct deposit relationships by identifying the highest-leverage member segments, sizing the opportunity, and building the plan to move them
Own the promotions, sweepstakes, and offers tied to your KPIs, from offer construction and setup through launch, compliance review, and post-campaign analysis, working directly with the technical teams that build and implement them
Develop sophisticated segmentation and testing programs, designing audience and offer tests that identify and unlock incremental value across the member base
Partner closely with Lifecycle Marketing to design, launch, and optimize engagement and retention campaigns across email, push, in-app, and other owned channels
Work with product and engineering on product-led experiments: in-product prompts, feature surfacing, and flows that drive direct deposit and balance growth among established members
Reduce churn and reactivate dormant members through member segmentation, targeted offers, and disciplined testing
Build the measurement plan and own the readout: define success up front, read results with an eye toward incrementality, and turn findings into concrete recommendations for the next cycle

4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools
Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
Cross-Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners
Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on
Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
Communication: Write clearly and concisely; can brief a creative team and present a readout to partners with equal ease
Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done
Bachelor's degree required

Experience marketing banking or deposit products, particularly around direct deposit or balance growth
Experience with segmentation and audience targeting against a large customer base
Experience building and running promotions, sweepstakes, or offer and bonus mechanics
Working familiarity with SQL and Business Intelligence tools such as Tableau
Experience operating in a regulated environment alongside legal and compliance partners

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.