Product Marketing Manager - Onboarding
San Francisco · New York City · 5+ years experience · Full-time · Hybrid · Posted Oct 13, 2026
At a glance
- Experience
- 5+ years experience
- Employment
- Full-time
- Workplace
- Hybrid
- Location
- San Francisco · New York City
About the role
- Product Marketing at Plaid plays a pivotal role across the entire product lifecycle, shaping strategies, defining target audiences, and driving market adoption.
- As the Product Marketing Manager for Onboarding, you will act as the quarterback for Plaid's onboarding strategy, building a clear and compelling narrative and go-to-market strategy.
Responsibilities
- Lead onboarding positioning and messaging across products, ensuring a unified narrative.
- Identify and validate product-market fit through customer insight, data, and experimentation.
- Partner cross-functionally with Product and Marketing to launch and scale products.
- Influence roadmap decisions by advocating for customer needs and market signals.
- Partner with Product to shape product-market fit and bring the voice of the customer into product strategy.
- Partner across Sales, Enablement, Growth, and Marketing to translate the onboarding strategy into GTM programs that drive adoption and growth.
Requirements
- 5+ years in Product Marketing, preferably in fintech or b2b technology.
- Proven track record influencing Product and cross-functional stakeholders.
- Strong analytical rigor – comfort using funnel metrics to drive strategy.
Benefits
- equity and/or commission
- comprehensive benefit plan, including medical, dental, vision, and 401(k)
Skills
- Product Marketing
- Funnel Metrics
- Experimentation
