At a glance
- Experience
- 6+ years experience
- Location
- Herzliya
About the role
- AppsFlyer’s Partner Development team builds and scales relationships with top strategic partners, ensuring integrations are technically sound, commercially valuable, and widely adopted by advertisers.
- The Lead Partner Development Manager owns relationships with companies like Google, Apple, and Amazon, sitting at the intersection of Partners, Product, R&D, Data, and GTM.
Responsibilities
- Act as the focal point for all inbound and outbound partner initiatives, with regular engagement from working level up to executives.
- Manage and scale existing partnerships; identify new areas of growth and opportunity.
- Evaluate, analyze, and prioritize inbound partner requests against the AppsFlyer roadmap, driving them to decision and delivery.
- Build the case for AppsFlyer and customer needs outbound, influencing partners to adopt them and expand the mutual offering.
- Write briefs and requirements, and align stakeholders on scope and external messaging.
- Translate partner API, privacy, and attribution updates into product decisions, documentation, and customer communications.
- Identify and mitigate partnership risks (technical, commercial, privacy, legal, competitive); own escalations and incidents end to end; define data-sharing guardrails that protect advertiser trust and neutrality.
- Build and streamline partner processes (intake, prioritization, escalation paths, documentation, tracking), applying automation and AI tooling to save the team time.
- Define and track KPIs for adoption, revenue impact, and integration quality, acting on gaps.
- Partner with AppsFlyer GTM teams and partner marketing teams on joint GTM, launches, campaigns, and advertiser adoption; join advertiser calls to unblock adoption.
Requirements
- 6+ years in ad tech or a related industry, with proven success building business partnerships with measurable results, owning strategy and execution end to end.
- Proven success in a role requiring technical understanding and direct interaction with Product teams; ability to connect business outcomes to product development.
- In-depth knowledge of the ad tech ecosystem: advertisers, ad networks, agencies, technology platforms.
- Experience with global enterprise companies and partner stakeholders at all levels, including executives.
- Comfort with data analysis (SQL) to size impact, validate hypotheses, and back recommendations.
- Experience organizing and breaking down strategic objectives into tactical, actionable milestones.
- Ability to manage cross-functional and cross-time zone priorities in a global, collaborative environment.
- Excellent communication and presentation skills, with the ability to lead meetings and executive reviews.
Preferred qualifications
- Experience as a Program Manager, Product Manager, or Consultant
- Experience working for or with Google or Meta
Skills
- SQL
- AI Tooling
