Senior Analyst – Programmatic Monetization
Bangalore · 3-5 years experience · Posted Oct 6, 2026
At a glance
- Experience
- 3-5 years experience
- Location
- Bangalore
About the role
- The Senior Analyst – Programmatic Monetization will work at the intersection of data, programmatic monetization, and product to own revenue performance across defined markets, partners, or surfaces.
- This hands-on role involves identifying opportunities to improve yield and collaborating with cross-functional teams to turn data-driven insights into measurable outcomes.
Responsibilities
- Analyse programmatic revenue and performance data to identify trends, diagnose issues, and uncover opportunities.
- Manage supply-side levers, pricing, and auction configurations to improve yield across owned-and-operated inventory.
- Monitor the full ad delivery funnel from ad requests and auctions through fill, rendering, and revenue.
- Partner with Product, Engineering, and other stakeholders to define and execute monetization strategies.
- Design, execute, and evaluate monetization experiments to quantify impact and scale successful initiatives.
- Use AI tools to accelerate analysis, automate workflows, and identify patterns or anomalies.
Requirements
- 3-5 years of experience in programmatic advertising, ad monetization, digital media, ad tech, or a closely related field.
- Strong analytical skills with a structured approach to problem solving.
- Ability to work with large and complex datasets to produce business-ready insights.
- Strong understanding of programmatic metrics including eCPM, CPM, fill rate, CTR, viewability, revenue per session, and auction performance.
- Strong communication and stakeholder-management skills.
- Curiosity about ad technology, auctions, and publisher monetization.
Preferred qualifications
- Knowledge of the programmatic ecosystem including open auction, header bidding, Prebid, mediation platforms, SSPs, and ad exchanges.
- Hands-on experience with Google Ad Manager (GAM) or another ad server.
- Familiarity with in-app advertising and mobile monetization.
- Experience using SQL, BI tools, or other analytical platforms.
- Experience working with AI tools to automate workflows or improve decision-making.
Skills
- Programmatic Advertising
- Ad Monetization
- Google Ad Manager
- SQL
- BI Tools
- Yield Optimization
- Generative AI
