Senior Brand Manager

Los Angeles · 3+ years experience · Posted Oct 2, 2026

At a glance

As a Senior Brand Manager on VALORANT, you will independently architect end-to-end global brand strategies, lead complex campaign planning, and provide high-level creative stewardship across marquee multi-platform publishing beats.
While this role primarily anchors our core PC and Console campaign ecosystem, you will also step in to lead or support marquee cross-platform initiatives including VALORANT Mobile in China.
You will operate with high autonomy—shaping full-year campaign roadmaps, setting strategic positioning, guiding matrixed teams, and continuously challenging creative partners to elevate work.

Define and drive end-to-end global campaign strategy, and player journey design for VALORANT's major live-service, esports, and platform beats.
Deliver decision-enabling, insight-driven campaign briefs and partner directly with Creative, Production, and Craft leads.
Guide matrixed cross-functional teams and steward Regional Brand Leads across global publishing hubs to ensure regional relevance alongside global campaign cohesion.
Partner with Insights to establish campaign KPIs, evaluate post-campaign performance, and synthesize complex audience data into actionable learnings.
Manage publishing budgets for owned workstreams, prioritize resources under ambiguity, and build full-year campaign roadmaps in alignment with game dev timelines.

5+ years of experience in brand strategy, game publishing, or marketing within gaming or entertainment, with a proven track record of full, end-to-end campaign ownership.
3+ years directly engaging gaming audiences, with deep familiarity in live-service FPS, competitive shooters, or core PC/Console ecosystems.
Demonstrated experience leading complex, integrated marketing campaigns involving product marketing, community, social, esports, and external agencies.
Exceptional ability to write sharp, decision-enabling briefs and translate complex player insights into clear strategic direction.
Proven success guiding matrixed teams, resolving cross-departmental friction, and influencing senior stakeholders without relying on direct authority.