Head of Retail Relationships

Axi

Limassol, Cyprus · 5+ years experience · Hybrid · Posted Sep 29, 2026

At a glance

Experience
5+ years experience
Workplace
Hybrid
Location
Limassol, Cyprus

About the role

  • The Head of Retail Relationships will serve as the senior sales leader for the retail and partner business across the UK, EU, and LATAM, based in Cyprus. This role involves owning the full client lifecycle, from acquisition through to retention, while leading a multi-lingual sales team to drive growth in funded accounts, net deposits, and revenue.

Responsibilities

  • Lead and develop a high-performing, multi-lingual sales team across acquisition, retention, and account management.
  • Set targets, KPIs, and performance standards through coaching, pipeline reviews, and performance management.
  • Build effective sales processes, playbooks, incentive structures, and team development plans.
  • Drive FTD, net deposit, revenue, and active-client growth across the UK, EU, and LATAM.
  • Develop acquisition, outbound, retention, and reactivation strategies across Retail, High Value, SME/Institutional, and White Label segments.
  • Develop and manage IB, affiliate, and White Label partnerships across key markets.
  • Ensure sales activity complies with FCA, CySEC/MiFID II, ESMA, and international regulatory requirements.
  • Manage team budgets, cost of acquisition, and contribution to regional P&L.
  • Maintain strong CRM discipline, sales reporting, and forecasting.
  • Represent Axi at relevant industry events, expos, and partner meetings.

Requirements

  • 8+ years’ sales experience within online CFD/FX brokerage.
  • 5+ years’ experience leading and managing sales teams across acquisition and retention.
  • Proven achievement of FTD, net deposit, and revenue targets.
  • Experience within FCA- and CySEC-regulated environments.
  • Proven experience managing IB, affiliate, and White Label networks.
  • Strong knowledge of CFDs and leveraged products across FX, indices, commodities, shares, and crypto.
  • Strong knowledge of FCA, MiFID II, ESMA/CySEC, and AML/CTF requirements.
  • CySEC Advanced Certification, or willingness to obtain it within six months.
  • Fluent English.
  • Degree in Business, Finance, Economics or a related field, or equivalent professional experience.

Preferred qualifications

  • LATAM experience
  • Spanish language skills
  • Portuguese language skills
  • Additional European language skills
  • Experience managing complex IB, affiliate, and White Label partner networks
  • Experience operating in a multi-jurisdictional, regulated CFD/FX environment

Benefits

  • Competitive salary with performance-based incentive structure
  • Professional training and certifications
  • Private Health Insurance
  • 21 days annual leave
  • Study leave
  • Volunteer leave
  • Sick leave
  • Team-building experiences and company events

Workplace

  • Based in Limassol, Cyprus
  • Hybrid working environment

Skills

  • MetaTrader 4
  • CRM
  • BI Tools
  • Sales Analytics
  • Telephony

Axi

Head of Retail Relationships

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